Kelsey Bigelow

Director of Marketing

At my core, I’m a story teller. I started telling stories at age two and haven't stopped. I love telling stories about unique brands to grow businesses in thoughtful and impactful ways.

I believe there's more to digital marketing than simply having a high number of followers and seek to gain followers who are relevant consumers to a brand. Social media and digital marketing is about connection and telling a brand's story. I am a storyteller.

I have extensive experience with every step of the digital marketing journey. I have created both basic and in-depth social media calendars for single channels as well as to correspond with full marketing campaigns. I have been responsible for the scheduling and posting of content in advance and the day-to-day management and interaction of channels.

My background as a freelance photographer and formal education in visual arts allows me to create effective visual content to correspond with campaigns. I am experienced in creating photo, video, and graphic content from start to finish. I also have experience organizing and managing multi-day content creation photo and video shoots with in-house and outside teams. Graphics are only a piece of a successful marketing campaign. I am also experienced in writing attention grabbing copy for social media, blogs and websites, and e-mail marketing.

Analytics are an important key performance indicator (KPI) for digital marketing. I understand how to track and evaluate campaigns for their success. I have experience creating analytic KPIs as well as tracking, evaluating and adjusting content to meet those KPIs.

I have experience as a digital media consultant and teacher. I have consulted with several brands to help them identify social media weaknesses and develop a detailed strategy to use social media to their advantage. I’ve taught workshops on topics related to social media including what analytics to track, how to effectively plan content and in-depth analysis of specific social channels.

Currently, I work as a marketing manager for a Denver distillery. My position is responsible for both B2C marketing with our on-site tasting room and restaurant, as well as B2B marketing through liquor stores and offsite accounts. Through my efforts, I have doubled YOY sales in the tasting room from 2019 between May 2020 and October 2020, even during COVID-19. I managed social media accounts, SEO and content on a Wordpress website which saw a 314% increase in web traffic in 15 months, and email marketing. I also oversaw the marketing for large events which brought in $10,000-$30,000 individually, including graphic creation, social media, email marketing, and press releases.

Prior to that, I was a digital marketing manager for a skincare manufacturing brand. I managed every piece of digital marketing and content for three brands under the company's umbrella. Beyond the basics of managing their social media, I managed a $100,000 e-commerce website project that brought in $50,000 in 90 days with minimal digital advertising. I was in charge of all our e-mail marketing from planning campaigns, writing copy and creating designs to implementing segmentation. They also tapped me to teach workshops to clients. 

Personally, I am extremely detail oriented and organized. I excel in an environment with a lot going on, where I am able to manage several projects at a time. I am a self starter and am always looking for what needs to be done to grow a business or take a project to the next level.